Marketing
Product Marketing Manager
Bangalore, Hybrid
Location: Bangalore, Hybrid
Type: Full Time
Experience : 5 - 8 Years
About Us
XCaliber is the operating platform for healthcare and health tech organizations, enabling real-time decision-making and autonomous workflows. Our platform powers healthcare-specific copilots through three core products: an Interoperability Gateway (out-of-the-box access to Epic, athena, Elation, eCW, and more), a Healthcare Data Fabric for clean, connected data, and Agentic Workflows for automation at scale. The result: faster integrations, lower costs, and improved patient care.
What You Will Work On
Messaging & Positioning
- Lead product positioning and messaging for the XCaliber platform, agents, and integration capabilities.
- Translate complex technical concepts (data fabric, agentic workflows, interoperability) into crisp, benefits-driven messaging.
- Create differentiated copy for specific segments (digital health, tech-enabled services, health systems).
- Refine messaging by persona (builders, buyers, packagers) and stage in the buyer journey.
Content Asset Strategy & Creation
Own the development and oversight of all core content categories:
- Sales Enablement
- One-pagers (platform, data fabric, agents, integration guides, etc.).
- Creation of templates for sales-centric, customer-ready decks.
- Demo scripts and objection-handling resources.
- Thought Leadership & Website Copy
- Landing page and microsite copy (e.g., EHR-specific integration pages).
- Product overview and “Why Now” messaging for digital health & AI buyers.
- SEO-aligned descriptions, FAQs, and core messaging blocks.
- Launch & Campaign Content
- Blog posts, video briefs, and email copy to support feature and agent launches.
- Partner co-marketing content and webinar narratives.
- Customer-Facing Collateral
- Case studies, testimonials, before-and-after visuals.
- Technical deep dives (platform, APIs, security posture) in partnership with Product & Engineering.
- Internal Messaging Toolkits
- Messaging memos to align internal stakeholders and leadership.
- Battlecards, competitive comparisons, and product differentiation cheat sheets.
What We’re Looking For
- 5–8+ years in product marketing or a related role at a B2B SaaS company (startup or scale-up experience preferred).
- Deep experience in healthcare, health tech, or AI-based products (strong preference).
- Proven ability to manage end-to-end content workflows — from strategy to delivery.
- Experience collaborating cross-functionally with product, design, and sales teams.
- Exceptional writing and storytelling skills, with a track record of turning product complexity into customer clarity.
- Comfortable working in a fast-paced, iterative environment where messaging is constantly refined.
- Familiarity and experience with AI, design, and marketing tools such as Figma, HubSpot, and Google Workspace.
Common Tools We Use at XC
- Figma
- Google Workspace
Join The Team
Build the Future of Healthcare With Us - We’re looking for ambitious minds, builders, operators, creatives, and domain experts who want to shape how AI transforms healthcare from the ground up. If you’re passionate about impact, we want to hear from you!
Work on cutting-edge agentic AI tech redefining healthcare infrastructure
Collaborate with a mission-driven team of builders and problem-solvers
Join at an inflection point — early enough to shape the company’s future
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